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Right now, the only way to catch the exciting tale behind the iconic Air Jordan shoe is by purchasing a movie theater ticket. “I wanted to know more about this woman who had the strength and courage to fight for her son’s worth.”īut not everyone wants to throw on their sneakers and head to the theater to see the film. “I know Michael Jordan but didn’t know that Deloris brokered this deal to get him a huge stake in the shoe and in turn, protected her son’s legacy,” she said. In an interview with The Hollywood Reporter, Davis opened up about what drew her to the project. While Jordan himself doesn’t appear in the film, the Hall of Famer handpicked EGOT winner Viola Davis to portray his mother, Deloris, who was crucial in negotiating his historic endorsement deal. The highly-anticipated film, which hit theaters on April 5, 2023, sees Affleck and Damon play Nike co-founder Phil Knight and Nike shoe salesman Sonny Vaccaro, respectively. Air, the new sports drama from lifelong besties Ben Affleck and Matt Damon, follows Nike’s pursuit of a partnership with then-rookie Michael Jordan, which transformed both the sneaker business and the sports industry. Nowadays, everyone’s familiar with Air Jordans (first released in 1984), but how they became the best-selling sneaker of all time? That’s a whole other story.
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